The Art of Storytelling
Storytelling engages people and colors their perception of everything that follows. (Psst: it’s the thing that’s missing from that new website or brochure of yours that isn’t working.)
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A Shepherd's Job
A shepherd’s job is to get from point A to point B as quickly, inexpensively and safely as possible. That’s my job too. The fastest, least expensive and safest path from your point A to point B? Telling your story.
People. Buy. Stories.
Features? They’re fine to talk about. But people don’t buy features, they buy stories.