Business storytelling is different than other forms of storytelling. It’s harder too. But easier in one regard.
It’s different and harder because:
You don’t have a lot of time to tell your story. You aren’t around a campfire. This isn’t a novel. Chances are good your storytelling platform is your website, or more specifically, a single landing page.
It must be accurate and authentic to the business to do any good.
It has an obligation to generate results — to engage people long enough they take some type of action.
And, the entire customer experience must be consistent with the story you tell, or nothing will change.
It’s easier, though, because you’ve never had more media at your disposal to tell your story: words, images, audio, video and two-way engagement. This can be a powerful set of tools, in the right hands.
Learn how I can help you find and tell your story.
Learn more about storytelling.