Field Note 3

Field Note 3
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Stories demonstrate, they don’t tell.

You’ve heard this admonition often:  don’t tell, demonstrate.

This’s why demos are so powerful.  Same with testimonials.  And stories.

I was interviewing a client ‘s customer hunting for ways to talk about the client’s commitment to customer service.  The customer said, “Ed literally camped out in our conference room until the go-live date.”

Now, that’s a pretty short story.  But, it’s better than anything I can say.

Telling gets you customer-focused this or that or “we continually rate our employees based on customer satisfaction” blah, blah, blah.

Don’t tell.  Demonstrate.  And stories demonstrate.

Breathe power in to your stories!

Write to or call Hamilton on (480) 948-0029 today.